I’ve been helping businesses improve their organic search visibility in search engines and AI platforms for the past 20 years.

My work has evolved significantly over the years. While I started with traditional SEO — keyword research, link building, technical audits — I’m now focused on preparing businesses for how people actually search today. That means optimizing for Google’s AI Overviews, ChatGPT Search, Perplexity, and the other AI-powered platforms changing how users find information.

What I bring to the table is practical experience across hundreds of clients, from local Austin businesses to Fortune 500 companies. I’ve seen what works, what doesn’t, and how to adapt strategies as search continues to evolve. Being bilingual in English and Spanish also lets me help businesses reach diverse audiences authentically — something that’s increasingly important as AI systems become more sophisticated at understanding cultural context.

How we can work together

Contact me to discuss how Answer Engine Optimization and modern SEO can grow your business.

Contact me