answer engine optimization
Helping businesses get found in search engines and cited in AI answers.
15+ years of SEO experience, now working across answer engine optimization (AEO) and AI search. Real results for businesses ranging from local companies to Fortune 500 brands.
What I do
AEO and AI search optimization designed to help your business become a source for Google AI Overviews, ChatGPT Search, and Perplexity. I focus on entity clarity, schema, technical access, and content structured so AI systems can retrieve, understand, and cite it.
Technical SEO audits, content strategy aligned to search intent, Core Web Vitals, internal linking, and WordPress SEO. The fundamentals that improve crawlability, rankings, and organic traffic still form the foundation of AI search visibility.
Local SEO optimization for businesses across markets. Business listings, local content, structured data, and location signals that strengthen visibility for "near me" searches, local search results, and AI-powered discovery.
Key results
Selected work
Regional healthcare provider · 2025
An 18-month organic search program that turned a regional healthcare provider into the dominant answer for its service lines.
Read the case study →Multi-national website · 2025
Turning a 28,000-keyword analysis into 800+ pages built for both human readers and AI answer engines.
Read the case study →Recent writing
FAQs
Answer engine optimization (AEO) is the practice of structuring content so AI search platforms such as ChatGPT, Perplexity, and Google AI Overviews can retrieve it, understand it, and cite it in generated answers. AEO complements traditional SEO rather than replacing it.
SEO focuses on helping pages become crawlable, relevant, authoritative, and visible in traditional search results. AEO builds on those same fundamentals while also making individual answers and passages easier for AI systems to retrieve, understand, and cite. In practice, strong SEO and AEO work together.
Yes. Traditional SEO remains the foundation for crawlability, indexation, rankings, and much of AI search visibility. Businesses should optimize for both traditional search and AI-powered search rather than treating them as separate channels.
It varies by platform. Some AI search systems can reflect updated content within days when they fetch pages live, while platforms that rely on search indexes may take longer. Improving authority, organic rankings, and sustained AI visibility is still a longer-term effort.
Yes. Local SEO and AEO overlap around clear business entities, location signals, reviews, structured data, and useful service information. These signals can help businesses appear for traditional local searches as well as location-based questions asked through AI assistants.
Yes. The case studies above cover work ranging from large-scale SEO and AEO content programs to healthcare search strategy and local service pages, with measurable results tied to organic and AI search visibility.
I provide strategic SEO and AEO consulting, ongoing optimization, project-based work, and team training. Tell me where you want to show up — traditional search, AI answers, or both — and I’ll help map out how to get there.
Get in touch