SEO and AI search resources
Reference pages that stay current on their own. Each one draws on primary sources and updates as the sources change.
Reference
Google algorithm updates
Every confirmed Google ranking update since 2024, with a calendar to check what was rolling out on the day your traffic changed.
- Rolling out
- November 2026 core update
Guides
Step-by-step guides
Guides to SEO and AI search, in the order to read them.
- Newest
- Businesses in ChatGPT and how to add your business
Get in touch
If you want to compare notes on search or AI visibility, or talk about a role, send me a note. The contact form reaches me directly.