Selected work
SEO & AI Search Case Studies
Selected examples of real search work, anonymized where a client requires it. Each case study covers the actual problem, the approach and the measured outcome rather than a list of services. The work spans traditional SEO fundamentals like technical health, content and site architecture, alongside newer AI-search considerations such as answer visibility and how AI systems retrieve and cite content. Figures are reported as measured, and where a number needs context to be meaningful the case study explains what it represents.
National used car retailer · 2026 · AEO + content structure
Growing AI Search Visibility for a National Used Car Retailer
35 inventory pages rebuilt so answer engines could read and cite them. 33 earned new AI citations, and vehicle detail views from AI visitors grew 4x year over year.
4xVehicle detail views from AI visitors
Read the case study →Large U.S. hospital system · 2024 · Search strategy + content systems
Healthcare SEO at Scale
I led the search strategy, content system and measurement for a multi-year hospital SEO program across hundreds of clinical pages, growing featured snippet visibility more than 70x.
70xGrowth in featured snippet visibility
Read the case study →Multi-national website · 2025 · Content + AEO
AI-Ready Content at Scale
Turning a 28,000-keyword analysis into 800+ pages built for both human readers and AI answer engines.
800+AI-ready pages created
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