SEO and AI Search Case Studies
These are SEO and AI search case studies from work I led at VML, the WPP agency where I work full time. The brands are confidential, so each study names the industry and the scope of the work.
cydelavega.com › work
Growing AI Search Visibility for a National Used Car Retailer
35 inventory pages rebuilt so AI platforms could cite them. AI referral traffic to the section grew 352% year over year, and 33 pages earned new AI citations.
- 352%
- AI referral traffic growth, year over year
- Year
- 2026
cydelavega.com › work
Scaling Healthcare SEO for a Major New York Hospital System
A 21-month healthcare SEO program across 13 service lines grew unbranded Google traffic 206% and featured snippets 7,340%, with 23,617 attributed conversions.
- 206%
- Growth in unbranded Google traffic
- Year
- 2024
cydelavega.com › work
Building an AI Search Practice for Enterprise Sites
An AI search practice built for 8+ enterprise accounts, with 30+ people trained. On one program, AI-referred traffic grew 174% year over year.
- 174%
- Growth in AI-referred traffic, year over year
- Year
- 2026
If any of this is close to what you're working on, I'm glad to talk it through. Get in touch