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Notes on search
SEO, AI search, and how to stay visible while the rules change.
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What Is AI?
What is AI? Learn how artificial intelligence, machine learning, generative AI and AI search work in plain English, with simple examples and visuals.
Read post →Is Your Website Ready for AI Agents?
A practical, site-owner guide to AI agent readiness: the four types of AI traffic, what happens when an agent requests your site, robots.txt, bot verification, readiness scores, measurement, and a full checklist.
What is an AI Agent?
What an AI agent is, what one actually does, how agents work, how they differ from chatbots and crawlers, how they read and use a webpage, and why that matters for SEO and AEO.
Answer Engine Optimization (AEO): The Complete Guide
What Answer Engine Optimization (AEO) is, how it builds on SEO, what current evidence says about AI citations, and how to improve and measure visibility across AI-powered search.